Last Friday, Wendy's ran a full-page ad in newspapers across the country saying, "We've never used 'pink slime' and we never will. That's our promise to you. That's Wendy's Way."
The conflict forced Ketchum to turn over the BPI work to another firm in its Omnicom network.
"On March 4 we began working on a confidential BPI assignment," Ketchm said in a statement to Advertising Age. "As a result, we did not know that another client's business would intersect with the work we were doing. When we realized the implications, we informed both clients and while they understand that both of our teams are working independently, we are transitioning [BPI] work to another firm in the Omnicom network."
Ketchum did not elaborate on which of its sister shops is now handling the efforts for the Dakota-Dunes company, which is fighting to restore confidence in its low-fat beef trimmings, and win back customers who bailed because of consumer pressure fueled by a social media frenzy. Other large PR firms in the Omnicom network include Fleishman-Hillard and Porter Novelli
Last week, BPI, one of metro Sioux City's largest employers, suspended production at three of its four LFTB plants.