Paullina ICON

Icon Ag & Turf, which has Northwest Iowa stores in Doon, Ireton, Lawton, Le Mars and Paullina, above, has been sold to AgriVision Equipment of Pacific Junction, Iowa. If the deal is approved by Deere & Co., the Northwest Iowa stores would begin operating under the AgriVision name in January.

LE MARS, Iowa — One of Siouxland's largest John Deere dealerships, led by former NFL player Adam Timmerman, has been sold to an ag equipment company from the Omaha-Council Bluffs area.

Pacific Junction, Iowa-based AgriVision Equipment has agreed to acquire Icon Ag & Turf, which has stores in Doon, Ireton, Lawton, Le Mars and Paullina, Iowa.

Terms of the deal weren’t disclosed. The transaction is contingent on approval from Moline, Illinois-based Deere & Co. If approved, Icon stores would operate under the AgriVison Equipment name starting in January.

None of Icon’s 100-plus employees are expected to lose their jobs, Icon marketing director Alyssa Sulsberger said Monday. However, she noted some executive roles would be reorganized to minimize redundancies.

Sulsberger said the deal has been in the works for awhile.

“Our board thought it was very important to pick the right company to sell to and we are very excited to partner with AgriVision,” she said. “We think we’ve chosen a company that aligns with our current vision and values.”

Adding Icon’s five dealerships to its roster would give AgriVision Equipment a total of 15 locations and provide the family-owned company a footprint in Northwest Iowa, home to some of the state's most fertile farmland.

AgriVision Equipment currently has stores in southwest Iowa, southeast Nebraska and northwest Missouri.

In a release, officials at AgriVision noted the healthy economic growth in Northwest Iowa is what prompted the acquisition.

“For many years, we’ve watched our customers working to become more sustainable by spreading out their overhead,” AgriVision Equipment CEO Jeremy Ostrander said in a news release. “We are emulating such efforts as we strive to make the most sound financial decisions on behalf of our customers.”

Icon was formed in 2010 after multiple Northwest Iowa implement dealers combined forces. The ownership group included Timmerman, a Cherokee, Iowa, native and former offensive lineman who played for the Green Bay Packers and St. Louis Rams between 1995 and 2006.

Timmerman, who returned to the Cherokee area and has served as Icon's general manager, said he was pleased with the AgriVision Equipment deal.

“AgriVision Equipment’s innovative culture combined with our culture of Iconic service will be a great fit for our customers and employees,” Timmerman said. “The two organizations' values, philosophies and customer focus are inspiring to me and will take the new organization and the communities they serve into a successful future together.”

AgriVision Equipment was formed in 2014 through a series of mergers involving four dealership groups and its lineage traces back to 1899 when the Macedonia Implement Co. opened.


Business reporter

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