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The Tyson and Orpheum are under new management. Here's what to expect.

SIOUX CITY | When the Sioux City Musketeers faced the Omaha Lancers Sunday night at the Tyson Events Center, it was more than just an early-season hockey game. 

The contest marked the final event held at the Tyson under city management for the foreseeable future. 

The following day, Sioux City switched day-to-day operations at the Tyson and the Orpheum Theatre over to Spectra, a Philadelphia-based venue management firm. While Sioux City still owns the Tyson, and the Orpheum continues to be independently owned, Spectra will now be responsible for day-to-day operations including booking, marketing, staffing and food and beverage service. 

Thursday afternoon, when the CNOS Foundation Basketball Classic tips off, it will be the first event under the Tyson's new management.

Spectra leadership said event-goers shouldn't expect any differences right away. But as the months progress, Spectra staff said they can look forward to improved customer service, new concession items and more events. 

"I wouldn't say they're going to see a change immediately," Rick Hontz, a regional vice president with Spectra, told The Journal Wednesday morning. "Over the next couple months, you will see some differences to enhance the fan experience."

Hontz said some examples include encouragement for employees to go "above and beyond" in their customer service to event-goers, and surveys that will ask event-goers what they want to see regarding customer service, events and concessions at the venue.

Spectra's food and beverage team is also in conversations to bring in new menus and food options, with an emphasis on Sioux City flavors through partnerships with local businesses.  

Since the Sioux City Council approved its venue management and food services contracts with Spectra last month, much of the transition has included human resources paperwork and training regarding new employee duties. Hontz said Spectra will also be training employees on its customer service procedures.

"It's going to take a month or two, so it's not going to be like a light switch, where we turn it on and we're good," he said. "We're lucky that we walked into a situation where it wasn't broken. They have a great staff here, and all we're going to do is put in some policies, procedures, some of our experience in how to generate more revenue, in place."

As promised, Spectra has offered positions with its company to every city Events Facilities Department employee, Hontz said.

Tyson and Orpheum general manager Erika Newton, who formerly directed Sioux City's Events Facilities Department, said approximately 125 full- and part-time city employees made the switch to Spectra's employ. That included nine full-time city employees.

Six city full-timers did not make the transition, of which two have retired and others have accepted separate jobs with the city.

Spectra has said everyone who accepted positions was re-hired at the same pay level. 

Newton said the returning staff will help ease the transition. 

"It'll bring a lot of consistency to what we're trying to do," she said. 

Spectra plans to hold a job fair to hire more part-time employees, Hontz said. The company is also shifting some positions and placing a higher emphasis on marketing and sales to increase revenue. Certain marketing responsibilities that were previously handled by a third-party will now be in-house, Hontz said, and the company has hired a director of marketing for Sioux City -- a brand-new position -- who will start work Jan. 15.

"We're going to be getting the word out there better, making sure every event is marketed correctly," Hontz said. "Which basically just means more business for the building, more business to the promoters bringing the shows in." 

As of Thursday, Spectra still had openings for a director of operations, event manager, administrative assistant, assistant box office manager and accounting clerk, Hontz said. But he said the venue has adequate staff to run events as it continues hiring. He eventually expects the number of employees will be similar to what the city formerly had. 

Several employees of Centerplate, the city's former caterer, also transitioned to Spectra's food and beverage services department, which took over concessions at the Tyson, IBP Ice Center and Sioux Gateway Airport from Centerplate at the beginning of this year. 

A separate company, Kinseth Hospitality Inc., has taken over food and beverage services from Centerplate at the Sioux City Convention Center, which Kinseth also now manages. 

Spectra projects it will cut $270,000 from the city's subsidy in the first year through increased events and sponsorship revenue. Hontz said the savings will not come from an increase in ticket or suite prices.

"There's no price increases whatsoever," Hontz said. "It's all based on revenue opportunities and advertising sponsorships and trying to make the events more profitable by bringing more people here -- not by increasing prices." 

As part of its venue management proposal, Spectra outlined plans to bring in 58 new events over three years -- 32 at the Orpheum and 26 at the Tyson. Those discussions are underway, Hontz said, and the company will be allocating the equivalent of 1 1/2 employees to booking. 

Physical transitions will also begin this year, including upgrades to the Tyson Events Center's kitchen. Spectra will make a $200,000 capital contribution to the city for improvements at the venues and another $300,000 for food and beverage equipment upgrades, according to its contracts.

Spectra has also taken over the city's tourism bureau. Hontz said the bureau's efforts -- which have traditionally supported the annual Mardi Gras Big Parade, the Sioux City Foodie video series and some marketing -- will remain status quo for now as it awaits more direction from the city.

"We're completely relying on the city on the direction in what they want to see in the future," he said. "Right now it's business as usual."

GALLAGHER: Tools of the trade show -- and sell -- at Dakota Farm Show

VERMILLION, S.D. | Wednesday dawned bright and sunny and just right for Dar Ellis of Diesel Machinery in Sioux Falls, as he sold a piece of farm equipment as the 35th annual Dakota Farm Show opened inside the DakotaDome on the campus of the University of South Dakota.

Price tag: $135,000.

"The customer is coming back this afternoon to pay me for it," said Ellis.

The JCB TM 320, per Ellis, can load feed, manure, pallets, dirt and just about anything else on the farm.

You can buy just about anything else for the farm, or a residence, for that matter, inside the DakotaDome through 4 p.m. Friday, when the show closes. Some 300 exhibitors showing off more than 1,000 product lines welcome an estimated 25,000 customers into the toasty DakotaDome for this event, one that tells me spring is just around the corner.

Doug Zobel, of Freeman, South Dakota, scouted fencing options on Wednesday morning as his wife, Jean Zobel, rested in a place where, a few weeks ago, fans stood to cheer on the USD football team.

Jean Zobel had one knee replaced in August, the other replaced in December. She and Doug arrived at the Dakota Farm Show as it opened at 9 a.m., beating the rush, in essence, so Jean could walk the aisles as part of her rehab assignment.

TGallagher / Tim Gallagher, Sioux City Journal 

Jean Zobel, of Freeman, South Dakota, rests after walking a half-mile through the maze of some 300 business exhibitors showing their wares at the 35th annual Dakota Farm Show in the DakotaDome on the campus of the University of South Dakota in Vermillion, South Dakota, on Wednesday. The Dakota Farm Show continues through 4 p.m. Friday.

"I got a half-mile walk in this morning," she said. "Now, I'm just waiting for my husband. I love to sit here and watch people."

The Zobels don't travel for fun, rather they head to farm shows to pass the cold-weather blahs. She called this day, and days like it at shows in Sioux Falls and Omaha, their winter vacation.

Vacation might have been the farthest thing from the minds of 24 Bomgaars staffers as they answered questions, stacked boxes and helped customers through an organized maze of thousands of DeWalt tools, a staple for Bomgaars, a Sioux City-based retailer that operates in seven Midwest and western states.

Just over two decades ago, the Bomgaars presence at the Dakota Farm Show was a bit more than a blip, a business that occupied one 4-foot booth space. Bomgaars now has the space equivalent of 14 booths.

It's like a city block of bright yellow DeWalt boxes with farmers, contractors and city dwellers scooping up everything from 99-cent grinding wheels to a 7.5-horsepower 2-stage air compressor priced at $2,699.

I met Bomgaars employees from Cherokee, Sioux Center, Rock Valley and Omaha, to name a few locations. Jay Jelkin, regional manager for DeWalt Tools, missed the 2017 Farm Show due to the flu.

TGallagher / Tim Gallagher, Sioux City Journal 

Bomgaars employee Chris Slothower, of Rock Valley, Iowa, left, works with customer Ronald Sebade, of Wayne, Nebraska, at the 35th annual Dakota Farm Show in the DakotaDome on the campus of the University of South Dakota in Vermillion, South Dakota, on Wednesday.

"I've been to this show 18 years and last year was the first one I missed," he said. "This (show) is my baby. I remember taking some calls last year while I was laying in bed."

Customers, he said, will spend hundreds of thousands of dollars for DeWalt tools at the Dakota Farm Show.

It's a sea change from the Bomgaars of old that handed out coupons at the Dakota Farm Show.

"Yes, I remember handing out coupons for 15 percent off," said Jim Nelson, a Bomgaars employee from Cherokee. "Those coupons were good for two weeks. So, yes, it's changed."

Among the more popular items are those carrying the Flexvolt name, a newbie here for DeWalt one year ago. Flexvolt equipment meets the demand of tools that require high power and long run-time.

Ronald Sebade, of Wayne, Nebraska, checked out some Flexvolt items, as well as many others. Sebade said he loves doing business with Bomgaars and noted he spent $1,000 on Bomgaars gift certificates for friends and employees this Christmas season.

Chris Slothower, a Bomgaars employee from Rock Valley, Iowa, said the store there sold a couple of customers between $8,000 and $9,000 in gift certificates this Christmas.

"This is fun," said Le Mars resident Brian Junck, Bomgaars manager at the Sioux Center site. "We brought four truckloads of tools in here on Tuesday and we'll go get more."

Doug Savage, who works for Bomgaars in Sioux City, helped managed the sprawling collection of yellow DeWalt boxes on the floor of the DakotaDome, mentioning that Quincy Air Compressors were also part of their business mix here.

"This helps with putting Bomgaars on the map as a DeWalt destination store," he said. "Bomgaars is the largest Midwest dealer of DeWalt."

Speaking of the map, Savage noted that Bomgaars, when it began with its lone booth at the Dakota Farm Show during the 1990s, had 12 stores. Today? There are 84.

Jim Lee, Sioux City Journal 

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