SIOUX CITY | For 102 years, the Journal has sponsored Mr. Goodfellow Charities during the holidays to raise money to purchase toys for needy children in Siouxland.

Today, the Journal kicks off a daily front-page feature that recognizes the many businesses, groups and individuals that have contributed $1,000 or more to the charity. The goal this holiday season is to raise $135,000 to buy toys for underprivileged children.

The fund drive culminates with the annual sale of the Little Yellow Dog pup on Dec. 10 in the atrium of the HoChunk Centre in downtown Sioux City. The event begins at 11 a.m. with holiday music from the Sioux City Municipal Band, followed by the auction at noon.

Last year, Dasher-- a 5-month-old beagle at the time-- went to the high bidder to a tune of $10,200.

This year's dog has not been revealed.

Families must apply for the Goodfellow toys with the application that is running each week in the Sioux City Journal and in the Siouxland Shoppers Guide. The toys will be distributed on Dec. 11 and Dec. 17 at the warehouse directly south of the Sioux City Journal, 515 Pavonia St. 

A Journal reporter started Mr. Goodfellow Charities in 1914. Organizers sold the first Little Yellow Dog in 1936.

"For 102 years, our sole purpose has been to provide toys for needy children at Christmastime," said Steve Griffith, president of the Goodfellow Charities.

To donate, call Sue Stusse at 712-294-4292 or Griffith at 712-224-6277.

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