2014 Little Yellow Dog auction

Finnegan is shown to the crowd during the Little Yellow Dog auction at the Ho-Chunk Centre in Sioux City, Iowa Saturday, December 13, 2014.

Jim Lee, Sioux City Journal

SIOUX CITY | The 101st Mr. Goodfellow Charity fundraiser officially kicks off with a party Thursday in Sioux City.

The event marks the start of the Journal’s annual campaign to buy toys and books for underprivileged children. The party will be at Doxx Warehouse Bar, at 1219 Fifth St. in Sioux City. Volunteers and supporters are welcome to attend from 6 to 8 p.m.

This year’s fundraising goal is $135,000.

The sale of the Little Yellow Dog marks the end of the fund drive. The auction will be at the HoChunk Centre, 600 Fourth St., beginning at 11 a.m. Dec. 12.

This year’s Little Yellow Dog has not yet been revealed. Last year’s puppy, a 15-week-old Scottish terrier named Finnegan, went to South Sioux City contractor Brad Smith, who bid $15,000.

Volunteers – known as Tailwaggers – serve as a valuable asset to the charity. Sue Stusse, Goodfellow treasurer and Journal controller, said she is amazed every year by those who dedicate time to the mission.

"God bless our community that continues to give year after year to help provide smiles for children at Christmas," she said.

A Journal reporter started Mr. Goodfellow Charities in 1914. Organizers sold the first Little Yellow Dog in 1936.

Worth Walmire and two others selected Skippy, the first Little Yellow Dog, from a local pound. Skippy sold for $25.

Walmire started the Ancient and Effervescent Order of the Little Yellow Dog, which continues to find a puppy for the charity each year. 

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