SIOUX CITY | The Journal's Mr. Goodfellow Charity has entered its 101st year.

The goal this holiday season is to raise $135,000 to buy toys for underprivileged children.

Today, the Journal kicks off a daily front-page feature that recognizes the many businesses, groups and individuals that have contributed $1,000 or more to the charity.

The fund drive culminates with the annual sale of the Little Yellow Dog pup on Dec. 12. The auction will be at 11 a.m. at the HoChunk Centre in downtown Sioux City.

This year’s dog has not yet been revealed.

A Journal reporter started Mr. Goodfellow Charities in 1914. Organizers sold the first Little Yellow Dog in 1936.

"For 101 years, our sole purpose has been to provide toys for needy children at Christmastime," said Steve Griffith, president of the Goodfellow Charities.

To donate, call Sue Stusse at 712-294-4292 or Griffith at 712-224-6277.

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