DONOR: Greenberg Jewelers
ABOUT THE DONOR: Greenberg Jewelers, in Southern Hills Mall, is a third-generation business now in its 115th year. Co-president Amy Greenberg said the company has built its business by sharing in its customers' special moments from generation to generation. The company -- now with nine locations in Iowa, South Dakota and Nebraska -- features such specialty brands as Hearts on Fire, Tacori, Le Vian and Love Story.
DONOR COMMENT: "Our tradition of giving to Mr. Goodfellow dates back more than 30 years," Amy Greenberg said. "We are supportive of Mr. Goodfellow because of what it means to the children of Siouxland. We give because we believe every child should share in the joy of the holiday season and Christmas. We are happy to give to others. It's a good feeling."