Automakers have been racing to catch up with Tesla when it comes to large, splashy infotainment touchscreens. With the CES launch of its new MBUX Hyperscreen, a 56-inch digital display stretched across the entire dashboard without any dials or buttons, Mercedes has firmly set a new standard.

The MBUX Hyperscreen builds upon the MBUX system in current Mercedes models with a larger surface and new user interface that aims to make it easier to use. It will debut on the upcoming EQS electric crossover as an optional feature. The real splash will come in a few short years when the Hyperscreen is available on standard Mercedes sedans and SUVs.