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Arena developers to turn former Sioux City Hobby Lobby into multi-sports complex
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Arena developers to turn former Sioux City Hobby Lobby into multi-sports complex


SIOUX CITY -- A $13 million project that will benefit young, up-and-coming Siouxland athletes is taking a major step forward.

Developer Jeff Carlson announced plans Thursday to turn the Southern Square building that formerly housed Hobby Lobby, transforming it into a 60,000-square-foot youth sports complex that will include basketball and volleyball courts, weight rooms, wrestling and dance facilities in addition to classrooms and locker rooms.

Slated to open in the fall, it represents the first phase for The Arena project.

Phase two, spearheaded by business partners Jeff Carlson and Mike Hesse, calls for construction of a 80,000-square-foot sports complex in the former stockyards, next to the Siouxland Expo Center. The site is near downtown and visible from Interstate 29.

Carlson did not offer a completion date for the later phase.

In 2017, the city entered into an agreement to provide The Arena developers a more than $1.5 million economic development grant.

Executive director Dustin Cooper said Thursday that The Arena has already been working with 1,500 to 2,000 kindergarten-through-college aged athletes by hosting wrestling, dance and basketball academies and tournaments.

"We've borrowed space at 4 or 5 different facilities, including Morningside College and Western Iowa Tech Community College," he said. "Being able to have space dedicated strictly to The Arena will be huge for us."

Friends since childhood, Cooper and Carlson grew up playing sports together.

While Carlson went into business and stayed in the area, Cooper pursued a teaching and coaching career in Arizona for more than a decade.

"I came back home because Sioux City was such a great place to raise a family," Cooper said.

Carlson nodded his head in agreement.

"We got into this for somewhat selfish reasons," he said. "We wanted our kids to be on the same playing field as kids in other communities."

Indeed, he said The Arena will have a feel comparable to Council Bluffs' MidAmerican Center and Sioux Falls' Sanford Pentagon.

Cooper said the venue also will serve local rec teams and youth tournaments, locally and throughout their tri-stare region.

"We tend to be a bit fragmented when it comes to sports," Cooper said. "Kids from Sioux City don't hang with South Sioux City kids who don't hang out with Dakota Valley kids."

"When we recently held a basketball camp, we had athletes wearing t-shirts from Sioux City schools, Le Mars and, even, Cherokee. It was a beautiful sight."

In addition to grooming elite athletes, Carlson also wants young people to become better people.

That's why he and Cooper founded the We Got Next Foundation in 2015, which works to provide a positive impact on Siouxland youth by providing free opportunities through sports camps, equipment, training and nutritional needs. 

"We've been using the 'If you build it, they will come' analogy from 'Fields of Dreams' a lot when it comes to The Arena," he said. "However, I'm changing it to 'If you build it with the right people and the right plans in place, they will come.'"

"Things are suddenly falling into place for us," Carlson added.

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