SIOUX CITY | Vern Eide Motorcars is moving full speed ahead in expanding its brand in Sioux City.
The Sioux Falls-based auto dealer announced Tuesday it has purchased the Sioux City Mitsubishi franchise previously owned by the Woodhouse Auto Family.
Terms were not disclosed.
Woodhouse still operates a Chrysler, Dodge, Jeep and Ram dealership in the city and more than a dozen dealerships in eastern Nebraska.
Vern Eide plans to relocate the Mitsubishi dealership from 2101 6th St. to 4601 Singing Hills Blvd. where it currently operates a Honda dealership.
Some Mitsubishi vehicles still bearing Woodhouse paper plates are already stationed at the new lot.
“We have been a proud supporter of the Mitsubishi brand in its time here in Sioux Falls and we are excited to bring that same energy to our team in Sioux City,” Jim Lake, CEO of Vern Eide Motorcars, said in a release.
The company was started by Vern Eide of Sioux Falls in October 1965 with 19 employees and a single location. Today it has 11 locations comprised of 15 franchises that employ more than 500 full- and part-time employees.
Vern Eide entered the Sioux City market in 2014 when it purchased the former Condon Auto Sales and Service Inc. The deal included Condon's Honda dealership at the corner of Singing Hills Boulevard and South Lakeport Street.