SIOUX CITY — Officials at the Hard Rock Hotel & Casino didn’t consider it much of a gamble to make a significant expansion to the downtown Sioux City property.
After a year of construction, Hard Rock in June unveiled its $6.2 million addition to the southeast corner of the casino’s existing gaming floor.
The 8,000-square-foot addition features The Wine Bar, which sells from 125 wine labels, including 20 served by the glass, along with 60 new slot machines, two high-stakes blackjack tables and a private lounge.
Hard Rock officials said the impetus for the new additions was feedback from guests who wanted the facility to offer the amenities.
Some of the decorations and fixtures inside of the new gaming area include a snakeskin patterned carpet, a lattice suspended metal ceiling and memorabilia from multiple '70s rock icons.
The Hard Rock, which cost around $130 million to build, has only been in operation since August 2014.
Hard Rock officials noted it was a good sign they were able to conduct a multimillion-dollar expansion so soon after opening.
“Sioux City has welcomed us with open arms and we’ve had such a great reaction,” said Todd Moyer, who was the casino's general manager at the time of the opening of the addition. “We’ve invested back into this project because we invested back in Sioux City and we used local labor, local contractors and local craftsmen to build this space and it really shows; the finishes are second to none and the place is really beautiful.”
Additionally, Hard Rock opened a new summer food truck that serves items normally only found at Hard Rock Cafe restaurants.
The Hard Rock’s contributions to Sioux City have not gone unnoticed. In July, the city of Sioux City presented the gaming facility with a “Growing Sioux City Award.”
Mayor Bob Scott praised Hard Rock in a press release after the ceremony in which a tree was planted on the property, 111 Third St., to commemorate the honor.
“Hard Rock continues to set the bar high by providing an outstanding venue and customer experience,” he said. “We appreciate your investment and commitment to growing Sioux City.”