SIOUX CITY — Sioux City is a big part of Mills Fleet Farm's plans to rapidly expand its presence in the Midwest over the next half decade.
In July, Sunnybrook Village developers announced the Brainerd, Minnesota-based regional retail chain would anchor for the 64-acre shopping center under construction on Sioux City's east side. The 218,000-square-foot store is projected to open in the fall and employ about 200 full- and part-time workers, said Tom Carrico, Mills Fleet Farm vice president of retail construction.
Mills Fleet Farm says shoppers can expect to find great brands at low prices, including well-known national brands such as DeWalt, Under Armour, Michelin, Carhartt, Purina and many others.
The store also will have on-site gas station/car wash, an automotive center, a large selection of sporting goods, pet supplies, auto supplies, lawn and garden equipment, farm supplies, home furnishings, candy and snacks, apparel and more.
“We know that the families who live in this area work hard and play just as hard," Mills Fleet Farm President and CEO Derick Prelle said in a news release. "We have a selection of products at great prices that can help them with both, and we can’t wait to be of service.
"As our Sioux City customers will soon find out, the breadth of our merchandise assortment, the size of our stores, along with our friendly store team members, provide a shopping experience that no other retailer can match.”
Unlike other companies that are shuttering stores in what some analysts have called the “retail apocalypse,” Mills Fleet Farm is on the upswing. Carrico attributes this to the company’s way of doing business.
“It’s about the depth and breadth of the products that we carry in the store. It’s the offerings that we have that really attract our customers,” he said. “We have a great loyal customer base, we support the communities we’re in and our reputation has always been for high-quality, wide-range of products and low price.”
The store's exterior design will feature Mills Fleet Farm's signature orange silo, which is also visible in the background of the company's logo.
Mills Fleet Farm, which has been in business since 1955, operates 37 stores in North Dakota, Minnesota, Wisconsin and Iowa. The Iowa stores are in Ankeny and Mason City, with plans to open more soon.
“We plan to double the size in the next five to six years,” Carrico said.
“As we are looking to expand in the markets that we are in — we are in Iowa — Sioux City was a natural progression,” Prelle said.
Mills Fleet Farm will be the first and largest tenant in Sunnybrook Village, which is being developed by Dallas-based Anthony Properties.
The development also recently attracted a second major retailer. Hobby Lobby plans to build a 52,800-square-foot store there to replace its existing store in the nearby Southern Square shopping center. The new store is expected to open in August.
Anythony Properties has pledged to bring in more national retailers, for a total square footage in excess of 350,000. The mixed-use project has a projected capital investment of $50 million -- $30 million for commercial property and $20 million for adjacent multi-residential units.
Lincoln, Nebraska-based Perry Reid Properties teamedp with Anthony Properties to build the Summit at Sunnybrook Village, a 225-unit luxury apartment complex that opened last year just uphill from the shopping center on a 15-acre site.