SIOUX CITY | If you built it, they will come.
Especially, when there's whiskey involved.
Rick Swanson wanted to build a bar. It began as an idea that popped into his head two years ago.
Swanson, who previously owned the former bar and music venue The Chesterfield during its first five years of business, knew exactly what he wanted from the new bar.
In addition, he knew what didn't want either.
Swanson said he wanted something "small, quaint, little," but didn't want the hassle involved dealing with a 4,000-square-foot venue. What he wanted was similar to the old bars he remembered in his hometown of Deadwood, S.D.
Next, Swanson needed to come up with a catchy name that reflected his love of music and his background as a percussionist.
Crash! Boom! Bang! Whiskey Hole snared his enthusiasm and drum-inspired memorabilia quickly filled the walls of the 213 Fourth St. bar.
Autographed cymbals share space with artwork of prominent blues musicians and framed drumsticks, which once belong to Ringo Starr. A small drum kit looks over the bar atop a high shelf.
Other music-related likely be occupied by neon beer lights if Crash!Boom! Bang! was a regular old bar.
"We're pretty selective," Swanson said, shortly after Crash! Boom! Bang!'s May 2017 opening. "I didn't want any beer lights at all, I wanted whiskely neons. We're still in the process."
As expected, the bar serves plenty of boozy cocktails like Manhattans and Old Fashioneds to its clientele of whiskey fanatics. but Crash! Boom! Bang! is still a full service bar that has plenty of beer and liquor selection to the non-whiskey imbiber.
Swanson said he's happy to be back in the bar business. He enjoys the company of customers and enjoys their feedback, especially when it comes to whiskey.
He wants to give guests a unique and comfortable experience that's memorable enough to make a return visit.
In other words, Swanson wanted a bar that was filled with character and charm. Much like the old bars in Deadwood, S.D.
If you build it, they will come.
just make sure your field of dreams contains plenty of grains suitable for whiskey production.