It's shallow to buy a beer for its name and not for its taste, right?
Well, it seems like some crafty craft brewers have hit upon one of the most important tenets of advertising. Style wins out over substance nine times out of ten.
And some of the names brewers choose for their prized beers are downright hilarious.
Here are 15 of our favorite names for beers that you can actually purchase, if you dare.
Spleen Cleaver (a Scottish Ale from the Colorado-based Tommyknocker Brewery).
Men in Bock (a Bock beer from the Odell Brewing Company in Fort Collins, Colo.)
Cornholio (a Baltic Porter style beer from the Short's Brewing Company in Bellaire, Mich.)
Gourd of the Rings (yup, it's a pumpkin beer from Cambridge, Mass.'s Cambridge Brewing Company)
Spruce Willis (a wheat ale from Dogfish Head Brewery in Milton, Delaware)
Over Hopulation (an IPA from the 21st Amendment Brewery in San Francisco)
L Raunch Hubbard (a smoked beer from Seattle's Elysian Brewing Company)
Judas Yeast (an Amber Ale beer from Beer Valley Brewing Company in Ontario, Ore.)
Wet Hop American Summer (an American Pale Ale from Milton, Delaware's Dogfish Head Brewery.
Dry Humpkin (a pumpkin beer from the Cigar City Brewery in Tampa, Fla.)
Apocalypse Cow (an IPA from Munster, Ind.'s Three Floyds Brewing Company)
Prescription Pils (a Pilsner beer from the super creative Dogfish Head Brewery in Milton, Delaware)
Fermentation Without Representation (a pumpkin ale from Salt Lake City's Epic Brewing Company)
Sextacula (an ale from Elysian Brewing Company in Seattle)
Marketing Ploy (an American IPA from Chicago's Piece Brewery and Pizzeria)
Ah, truth in advertising.