Last week, after a great deal of online anticipation and schedule leaks, Hard Rock Hotel & Casino Sioux City unveiled its 2018 Battery Park Concert Series lineup.
I was invited to attend that opening release party but got caught up editing the Siouxland's Choice Awards issue. I would have loved to have been there to listen to the reactions when Brad Streeter announced that Post Malone, Kesha and Nickelback, among others, were planned to perform Hard Rock's outdoor music venue.
On paper, this is an extremely strong lineup full of diverse artists, which is exactly what Streeter wanted and what Sioux City needs. Geographically, our region has to constantly compete with entertainment provided in places like Sioux Falls and Omaha. Now we get the good stuff.
Streeter and I spoke recently about the importance of diverse acts at Hard Rock Hotel & Casino Sioux City. Rock and country cover a lot of ground, but there's a clear audience for pop, hip-hop and metalcore as well. He said to me:
"We're definitely not pigeonholed to one specific genre. We do a lot of country, we do current and active rock, we do some older classic stuff, we do some comedy and stuff like that.
"It's the variety of options that our entertainment offers is what resonates. Hopefully every person in Sioux City can come to at least one show or one a year or one every other year. We're just trying to be as completely diverse as possible."
And now that Post Malone show is practically sold out. Say what you will about Post, but there's no denying he's a popular name in music right now.
The same can be said for Kesha, who released her critically acclaimed album "Rainbow" last year.
Likewise, Nickelback continues to sell out shows despite the internet's obsessive, meme-like hatred for the band. These concerts will be successful. No doubt in my mind.
Other Battery Park acts like A Day to Remember, Old Dominion, Incubus, Bobby Brown and the like will probably be in the same boat, judging by how well and receptive past concert series have been like at the outdoor venue.
And all this is happening in Sioux City. On a mainstream level, this is huge. Don't forget, not too long ago we also got Chris Stapleton at the height of his career. Where did he perform? Battery Park.
It truly feels like there are no limits as to the entertainment we can get here in Sioux City. So don't you dare say there's nothing to do here. Clearly, there's plenty. Summer can't get here soon enough.