Out of the three Siouxland's Choice Award wins Midlands Clinic PC and Midlands Cosmetic, Dermatology & Plastic Surgery and earned this year, only one was addressed to a specific doctor.
That doctor is Dr. Michelle Daffer, who began practice in 2004. Daffer secured the win best "Dermatology" in The Weekender's annual reader poll.
Interestingly enough, when Daffer began working at Midlands almost 14 years ago, the clinic didn't have dermatology. She had to start it from scratch. With a good number of providers on board and plenty of patients to serve, Daffer is happy to see the progress Midlands has made in the area.
"It's been, for me, a great thing that's happened over the last 14 years," she said.
Coming in second place for "Dermatology" was Daffer's fellow MD, Dr. Indy Chabra. Given that and Midland's wins for "Skin Care" and "Plastic/Cosmetic Surgery," it's safe to say the services both facilities are providing are welcomed by Siouxlanders.
The win for "Plastic/Cosmetic Surgery" is an extra surprise for Dr. Laura McNaughton, who has only been working at the clinic for six months. Before she joined the Midlands team, McNaughton was in residency doing her training.
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"I think I joined a group where I have a certain vision for my practice, and thankfully my partners are very supportive of that," said McNaughton, who is Midlands' only plastic surgeon.
Daffer said Midlands provides the full gamut of skin care treatment.
"Not only do we do cosmetic procedures, but we also treat rashes and acne and we treat skin cancers," said Daffer. "One of the really cool things, too, is that we have a really integrated group with specialties all under one roof."
So if Daffer thinks a patient needs additional treatment, Midlands has the specialists to provide it. For instance, Daffer continued, Midlands' melanoma patients probably "get treated faster here at this clinic than anywhere in the country because we have surgeons that can do some of the surgeries."
The Midlands Team supports each other's work, as well as their visions of care, which is partly why McNaughton feels so at home at the clinic.
"What I've noticed about my partners are that these are people who want to support standard of care medicine, they're honest and they're looking to elevate the level of care in this community," said McNaughton. "I've found a good home here with people who have like-minded vision."
Daffer said, "The people working here at Midlands, a lot of it is the providers, but also some of the mid-levels, too, and our nurses and staff -- ultimately, what it comes down to is that we are striving to care for the patient. We're always thinking about how can we better serve our patients. Sometimes it's not easier for us, but it's better for our patients."