SIOUX CITY | A successful restaurant in Le Mars, Iowa, has been replicated in Sioux City, with 4 Brothers Grill & Bar now open in the Singing Hills area.
The Sioux City 4 Brothers opened in November at 3322 Singing Hills Blvd. as the second location for a restaurant that has been in operation in Le Mars since 2007.
4 Brothers General Manager Jim Brown said the initial weeks have gone well, drawing patrons strongly from a 40-mile radius.
"It has been great, as far as customer counts and sales," Brown said.
He pointed out that patrons will understand the familial branding, given the theme that dominates the restaurant back wall: "Come as friends, leave as brothers."
Brown is proud of the layout, with vintage photos of various longtime Sioux City families and local landmarks.
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"(The community) has had a strong presence of families and we wanted to feature that," he said. "We want everyone to feel welcome as they walk into 4 Brothers. They aren't just a customer to us, they're family."
The original 4 Brothers is known for comfort food. It was named after founders Clint, Dusty, Kevin and Nathan Kass. So it is understandable that the fact that Brown isn't a Kass creates some head-scratching.
"Customers are always asking me which Kass brother am I," he said.
The Sioux City restaurant features a different menu from the Le Mars store. Brock Burr, 4 Brothers' chef de cuisine, worked for months creating the restaurant's new take on comfort food favorites.
"We wanted the food to be accessible," Burr said, "but we still wanted to give it an original twist."
A number of seafood specials have been offered during the late-winter weeks of Lent. Prior to that, Brown said the initial weeks showed the most popular meal items have been the prime rib sandwich and pretzel burgers carrying the Twisted Brother Burger and the Twisted Sister Sandwich monikers.
The most-ordered appetizers have been cheese balls, loaded nachos and chips and queso dip.
4 Brothers Grill & Bar is owned by Aftershock Ventures LLC, a local investment group. The location is next to a Walmart Supercenter and a few blocks from Exit 143 of Interstate 29, which Brown said serves as a great spot to draw people.
"The traffic on Singing Hills is good. There is a strong future here," Brown said.
4 Brothers Grill & Bar is in a remodeled building that had been vacant since the former Eldon's restaurant closed in October 2014. Eldon's was a fine-dining restaurant named for Beef Products Inc. founder Eldon Roth.
Constructed in 2003, the building originally housed a local franchise for the Tony Roma's rib chain. That restaurant closed three years later due to weak sales.
